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The Dark Report
 

      Headlines - July 10, 2000
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R. Lewis Dark: How Smaller Lab Organizations Can Compete

Maybe the pendulum is swinging back in favor of smaller laboratory organizations. During most of the 1990s, consolidation and large size seemed to generate clout. But huge size didn't always result in profitable laboratory companies.

Witness the red ink spilled from such public laboratory companies as Corning Clinical Laboratories (now Quest Diagnostics Incorporated), Laboratory Corporation of America, Unilab, and others during the years 1995-1997. And these were the companies that survived. Others filed bankruptcy and disappeared, such as Meris Laboratories, Physicians Clinical Laboratories, and Universal Standard Medical Laboratories.

Now the Internet and healthcare e-commerce promise to reshuffle the competitive deck. In the laboratory marketplace, this will create an opportunity for smaller laboratory organizations to regain their competitive edge. large size and huge specimen volumes will not be the competitive advantage that it once was. Instead, being close to the customer and serving the unique needs of physicians and patients in the local community will be the critical success factors for laboratories.

That is why the business achievements of Clinical Laboratories, Inc. (CLI) in Throop, Pennsylvania are worth studying. (See pages 2-6) It recognized the opportunities that Web-enabled lab test results reporting would create. Two years ago, when most labs were not paying attention to the Internet, Kuo Cheng and Gary Ross had the vision and foresight to recognize this opportunity. Using the internal resources of the lab, they "home brewed" their own Web-enabled lab test result reporting system for clients and had it in operation by the summer of 1998!

This is local laboratory services at their best. Good management vision, coupled with a nimble response and fast implementation, is making CLI the dominant lab competitor in its service area of Northeastern Pennsylvania. I believe that hospital laboratory administrators sit atop untapped gold mines around their hospital campus. Just like CLI, they have a natural market advantage with the physicians on their hospital staff. It is time for hospital lab administrators to harness the power of the Internet. In so doing, they can become the primary lab resource in their local community.

Beckman Coulter's Strategy Reflects Consolidation Trends
Diagnostic Testing Remains and Undervalued Asset

CEO Summary: Rapid changes to the clincial laboratory industry had equally profound impact upon the major diagnostic companies. At Beckman Coulter, Inc., market forces triggered a decade of acquisitions and internal consolidation. The company looks very different today than it did ten years ago. Here's a look at how Beckmamn Coulter view the near future for clinical laboratories, along with its business strategies for developing new Diagnostic products.

Managed Care Briefs: Insurers Dropping Medicare HMO Programs in Various Regions Diagnostic Meanwhile, Pacificare teams up with Compaq to buy e-commerce company targeting seniors

Lab "Home Brews" Web Solution for Test Results
"Do-it-yourself" effort proves successful with physicans and other lab clients

CEO Summary: Internet-enabled lab test ordering and results reporting may help independent commercial labs and hospital laboratory outreach programs become more competitive against the two blood brothers. In eastern Pennsylvania, Clinical Laboratories, Inc. introduced Web-based lab test results reporting in July 1998. Since that date, sales are up and clients are happier.

Neurology is Test Focus for Athena Diagnostics
Long term strategy is disease management services that include diagnostics & therapeutics

CEO Summary: There are few examples of laboratory companies focused on a single medical specialty, a business model that is expected to become more common in coming years. One such company is Athena Diagnostics. For 12 years, this company has concentrated on providing diagnostic testing for neurology specialists. It grew steadily throughout the 1990s and is continuing to expand its diagnostic testing services.

Intelligence: Late-Breaking Lab News

• When it comes to laboratory information services, the Internet may indeed be a competitive leveler.....

• Healtheon is Dead! Long Live WebMD!: Sometime in the days after Healtheon/WebMD Corp. acquires Medical Manager Corp....

• Watch Out! Bluetooth is Ready to Hit the Market: Lab executives and pathologists interested in wireless reporting of lab test results...

MORE ON: Bluetooth: Bluetooth technology already has wide support from the electronics industry. Some 1,700 comapnies worldwide...

Human Genomre Map Nearing Comletion: Competition certainly makes things move faster. Most laboratorians know that...

Lab Industry Briefs

• Prescription Drug Spending Hits a Record Increase of 17.4% in 1999

• Does Wall Street Really Believe its own Hype about Labs?

• Urocor Sells Access to its Prostate Cancer Gene Database

• On-line CMEs available at BRLIs CareInvolve Physician's Web Portal

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