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       Headlines - July 7, 2008
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R. Lewis Dark: Era of Digital Pathology Steadily Approaches

IMMEDIATELY AFTER GENERAL ELECTRIC ANNOUNCED its partnership with the University of Pittsburgh Medical Center (UPMC) on June 5 to develop a fully integrated digital pathology system,we took a closer look at how some pioneering pathologists are using digital imaging systems in their daily clinical practice. What we found is that the technology is fairly well developed and, in some other countries, pathologists already use digital pathology images for primary diagnoses on a regular basis. That won’t happen in the United States until the FDA clears this type of technology for clinical applications.

To share what we learned with you, we provide an intelligence briefing on pages 12-13 about how pathologists at the University Health Network (UHN), in Toronto, Ontario, have used digital pathology for frozen sections with great success for several years.Using ScanScope, a digital imaging system from Aperio Technologies, Inc., the UHN pathologists have improved workflow and patient care. They now regularly use the system to transmit images over the Internet from surgical sites around the corner or from a hospital 400 miles north of Toronto. By allowing pathologists to work remotely, the system supports the pathology needs of hospitals where no regular pathologist is on-site.

To be sure, companies developing fully-integrated digital pathology systems face plenty of hurdles. That's the topic of our second intelligence briefing, found on pages 15-18. We interviewed two CEOs of companies that sell pathology imaging products and systems to learn their views about howthe pathology profession is likely to react to digital pathology technology which holds the potential to eventually move pathologists away from glass slides and microscopes.

Repeatedly over the past decade, THE DARK REPORT has reminded its clients and regular readers about the strategic implications of baby boomer demographics.As experienced pathologists begin retiring in significant numbers, it will be new technologies—including fully-digital pathology imaging systems—that will become useful tools for increasing the productivity of individual pathologists. These same technologies will also contribute to improvements in the clinical quality delivered by pathologists to physicians and patients. As you will read in this issue, the sustained success of Toronto's UHN pathologists in using fully-digitized, whole-slide pathology images for frozen sections offers some fascinating reasons why the era of digital pathology may be closer than we all think.



NY & California Act to Stop Web Gene Testing Firms

Regulators in New York and California target certain Web-based genetic testing companies

CEO SUMMARY: Events in the past month indicate that a war is developing between Internet-based companies offering genetic tests to consumers and state and federal health regulators. New York state authorities have sent letters to at least 31 such companies in recent months. Then, on June 9, the California Department of Health sent cease-and-desist letters to 13 Web firms. Just days later, the Federal Trade Commission disclosed two investigations of genetic testing companies.



Hospital Trends: Growth of Medical Tourism May Become Political Issue

Americans going overseas for healthcare mean fewer patients visiting hospitals in this country



HealthPartners Promotes Same-Day Lab Test Results

In Minneapolis, walking urine collection cup educates consumers about speedy lab reports

CEO SUMMARY: Patient focus groups told HealthPartners that they had anxiety as they waited days for lab test results. That encouraged HealthPartners to redesign workflows in its pathology department. Once it could deliver same-day lab test results electronically,HealthPartners launched a uniquemarketing campaign to educate consumers about this benefit in early May.Already,HealthPartners reports a 28%increase in the number of patients going on-line to access their lab test results.



Toronto Pathologists Use Whole-Slide Imaging

Digital pathology and whole-slide imaging increase concordance and pathology productivity

CEO SUMMARY: It was the “frozen section problem” and productivity issues that led pathologists at the three-hospital University Health Network (UHN) in Toronto to implement a fully-digital pathology system with whole-slide imaging in 2006. Use of digital, whole-slide images makes it faster to report results to the surgeon,while making it easier to involve colleagues in difficult cases. Now UHN's pathologists use the system to support hospitals 400 miles away.



Is Digital Path Imaging Ready for Prime Time?

FDA clearance of digital pathology imaging is one factor that will encourage wider adoption

CEO SUMMARY: Digital pathology imaging systems are finding uses in all phases of drug discovery (discovery, preclinical, clinical trials), as well as education, research, and clinical. One hurdle to widespread adoption of fully digitized, whole-slide pathology imaging systems is FDA clearance that allows the use of this technology for primary diagnosis. Executives at two of companies offering digital pathology systems offer their predictions about how this market will evolve.


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