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R. Lewis Dark: "Lowest-Priced" Chickens Came Home to Roost
IN READING THE INTELLIGENCE BRIEFINGS on reference/esoteric laboratories
in this issue, I found it interesting that American Medical Laboratories
(AML) is no longer an independent lab company serving this market
segment and that, of the four remaining independent lab companies
focused exclusively on reference and esoteric testing, the only firm not
operating in the black is Specialty Laboratories, Inc.
These two outcomes fulfill a prediction made almost six years ago by
THE DARK REPORT. In the August 30, 1999 issue of THE DARK REPORT, our
headline was "Reference Labs Intensify Battle for Send-out Tests." We predicted
that hospital laboratories would benefit as competing reference labs
offered both lower pricing and enhanced IT services to woo new clients. In
particular, we noted that AML, as a vigorous new entrant into the national
reference/esoteric testing marketplace, would aggressively use low prices to
capture new reference testing clients. AML would be the same type of lowprice
competitor as Specialty Laboratories, Inc. had been in earlier years,
once it had, like AML, declared that it wanted to be a full-fledged national
provider of reference and esoteric testing.
Another prediction made at that time was that a laboratory company
relying on aggressively-discounted test prices to attract new clients
would be challenged to generate enough revenues to earn profits and run
a top-quality operation. Such laboratories are spending significant
amounts of money to maintain an extensive sales and marketing program.
Then add the cost of enhanced IT services. Because new clients
would enjoy discounted pricing, it would make it tough for such laboratories
to both recover the sales/marketing cost to acquire a new client and
generate enough operating margin to sustain normal business activities.
As of press time, the family had not received the pathology report. They
have scheduled a press conference for tomorrow, February 15, to announce
the results. The press conference will be conducted at the Willard
International Hotel in Washington, D.C. and Dr. Shahinian will be present to
discuss the findings.
Granting the truth of the above statement, is there any surprise that
American Medical Labs, facing the need to raise capital, sold itself to Quest
Diagnostics Incorporated in 2002? Or that, of the four national reference/
esoteric labs covered on pages 12-14, the only one losing money at this
time is Specialty Labs? This is a useful validation of THE DARK REPORT'S
prediction almost six years ago. It's also a reminder to hospital lab outreach
programs that pricing does matter. It takes adequate pricing to support the
financial margins required to operate a high-quality laboratory.
FL Medicaid Gives Up On
Statewide Lab Contract
For the moment, laboratories in Florida
have stopped a "bad" contracting proposal
CEO SUMMARY: With the withdrawal of the December 13,
2004 "Invitation to Negotiate" (ITN), Florida's Medicaid bureaucrats
seem to have thrown in the towel-at least for the
moment-on the effort to give a single laboratory company an
exclusive three-year contract to provide laboratory testing
services throughout the state. Labs in Florida are relieved, but
remain wary that this contract proposal may resurface.
Spectrum Owns Medex,
Comments on Trends
North Carolina's lab outreach giant
gains access to managed care contracts
CEO SUMMARY: Spectrum Laboratory Network recently
completed its acquisition of MEDex Laboratories, Inc. of
Kingsport, Tennessee. It is becoming a regional laboratory
powerhouse, challenging Laboratory Corporation of America
in North Carolina and establishing a sales base in
Atlanta, long-dominated by Quest Diagnostics Incorporated.
It is also adding managed care contracts.
Profit Squeeze Pressures
Specialty Laboratories
Growth in revenue & specimen volumes
still not enough to generate net profits
CEO SUMMARY: Despite much success and milestones at
Specialty Laboratories during the past 36 months, it has
yet to achieve the most important goal of all: net profits.
One reason is familiar to all laboratory administrators and
pathologists: with its existing fixed overhead and cost
structure, Specialty Labs' key goal is to increase speciment
volume and revenues past its break-even level.
Managed Care Update: Medicaid's Exploding Costs
Threaten Tight State Budgets
Tennessee's Medicaid woes illustrate
the intractable nature of the problem
National Reference Labs
Undergoing Changes
Each of four reference/esoteric lab firms
is developing new business strategies
CEO SUMMARY: Maybe it's a coincidence. More likely it is a
response to changes in the reference/esoteric marketplace.
Specialty, Esoterix, ARUP, and Mayo have each recently
reassessed their core strategies and are shifting their business
emphasis. Because three of these four companies are profitable,
it is not an industry segment under duress. Rather, this
shift in direction is to better pursue opportunities in the market.
Baylor Univ. Lab Serves
ED Needs With STAT Lab
Rapid response laboratory is solution
to meet emergency department needs
CEO SUMMARY: Throughout the United States, hospital laboratories
are working to meet ever-increasing lab testing
demands by emergency department physicians. In response,
many labs debate the benefits of a point-of-care testing
(POCT) solution versus operating a rapid response lab in or
next to the emergency department. Baylor chose the latter,
and reports that it was a win-win for all stakeholders.
INTELLIGENCE:
GENETIC-VARIATION MAP
AIMS TO RECORD SNPS
GOVERNMENT FUNDING
OF HEALTHCARE AT 49%
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