THE DARK REPORT Recent Issue April 19, 2010 : Social Networking Is New Laboratory Marketing Channel - Youtube and Facebook for your laboratory?

The Dark Report recent article from April 19, 2010 (Pages 3-6)

Social Networking Is New
Lab Marketing Channel

Clinical labs and IVD companies encourage
customer dialogue at Facebook, YouTube, Twitter

CEO SUMMARY:
Using social marketing sites on the Web allows labs and IVD manufacturers to interact with customers in ways that were not possible years ago. Marketers use these interactive web sites to supplement traditional methods of advertising. Inviting customers to discuss your company and products on a Facebook site can result in powerful word-of mouth testimonials. But proceed with caution! Negative comments about your company or laboratory can pop up as well.

MEET SOCIAL NETWORKING! This is a growing, dynamic new business concept with perfect appeal to the Generation Y pathologists and laboratory professionals. In its simplest form, social networking is a way for people, companies, and organizations to interact. Social networking incorporates web sites, cell phones, wireless devices, and similar technologies in ways that allow highly-interactive communication among users.

If you are familiar with such names as Facebook.com, MySpace.com, YouTube.com, and Twitter.com, then you know about the most revolutionary forms of social networking. In the clinical laboratory industry, a number of clinical labs, in vitro diagnostics (IVD) manufacturers, and other organizations now use social networking as a way to tout the performance of their products, create two-way dialogue with customers and prospective buyers, and learn what people think about their service.

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