YOUR
PRESENTER: Leo
Serrano,
FACHE, CLSup (NCA), Director of Laboratory Services, Avera McKennan;
Director of Operations, Avera Lab Network Peggy
Mckee,
Owner/Senior Recruiter, PHC Consulting
Recruiting and hiring top medical technologists may be the single
biggest issue facing laboratories today. And it's a problem
that gets worse every month. Not only must your lab compete with
other labs for scarce talent, but in these tough economic times,
you may also lack the funds needed to support your ongoing advertising
and recruiting efforts.
But now there's help for your lab. Register
for THE DARK REPORT's April 16th audio conference, "Staff
Your Lab with Top Performers: How to Recruit and Retain the Best
Med Techs," and you'll get key strategies and tried-and-true
recruiting methods for hiring and retaining productive, high-quality
med techs—and how to make them the happiest and most productive
members of your lab team.
Get the most current data available on trends in med-tech recruitment.
Find out what works and what doesn't when advertising your openings.
Learn how to reach the most talented med techs with just the right
message about your lab's working environment. And, most important,
get the latest information on med-tech compensation and how savvy
labs are using recruiting incentives to attract the best candidates.
Our speakers—two experts on recruiting and retaining medical
technologists—will provide practical information that you
can put to work in your lab right away. First, Peggy McKee,
Owner and Senior Recruiter for PHC Consulting, explains the most
current thinking on supply and demand and compensation trends
on both a national and regional level. Plus, she'll offer up-to-the-minute
insights on what other labs are doing to achieve and maintain
a fully staffed laboratory. Then Leo Serrano, Director
of Laboratory Services for Avera McKennan, gives you tips on some
of the most effective strategies for recruiting talented med techs.
But you won't just learn techniques for interviewing and hiring
med-tech candidates. You'll also find out what to do after you
hire them. Because retaining and motivating your new hires
is just as essential to your lab's success as hiring them in the
first place.
Find out why so many labs turn over their most productive employees—and
why only the so-so med techs hang around. Listen as Serrano shares
his secrets for motivating—and keeping—your lab's
best med techs, and how to use their leadership to advance the
productivity, spirit, and attitude of the other members of your
team.
And finally, with the economic pressures facing most labs today,
getting the funds to advertise and recruit top-quality med techs
isn't always easy. So you won't want to miss Serrano's tips on
how to approach your administration to get the money you need.
These are savvy ideas gained from his years of experience that
will help you meet the challenges of hiring and retaining good
med techs as long-term, loyal contributors to your laboratory.
What gives this event added value is that the audio conference
format allows you to assemble key team leaders in your lab to
participate in the call. Together, you and your team from one
location will learn from our accomplished experts. There's even
the opportunity to ask your own questions and explore the
best methods to attract, hire, and motivate top-performing medical
technologists. All this for one low flat fee of only $195 per
dial-in site (through 4/3/09; $245 thereafter). So don't wait!
Reserve
your "seat" today for this very special conference.
THE DARK REPORT AUDIO CONFERENCE AT A GLANCE
DATE:
Thursday,
April 16, 2009
TIME: 1 p.m. EDT; 12 p.m. CDT; 11 a.m. MDT; 10 a.m.
PDT
PLACE: Your telephone or speakerphone
COST: $245.00
TO ORDER CD:Click
here or call 1-800-560-6363 toll-free
Here’s
just some of what you’ll learn during this insightful 90-minute
conference:
Why
your region of the country has an acute shortage of medical
technologists—no matter what the salary.
Current trends in compensation packages for med techs, including
the most cost-effective benefits to help you attract top talent.
What
labs do to turn off med-tech candidates during the advertising
and interviewing processes, and how to avoid them.
Common interviewing mistakes labs make with med-tech candidates—and
how to fix them.
Which factors, besides money, motivate the best med techs—and
how your lab can provide those additional motivations.
How
existing staff and working culture can chase away the most
experienced med techs, and how to make sure it's not happening
in your lab.
The weaknesses in most customized lab reporting and how to
beat your competition with new EMR interfaces and molecular
report formats!
The
best patient report formats and how your customized lab test
reports build brand awareness while increasing loyalty.
How
and why the strategy for recruiting Gen X and Gen Y med techs
differs those used to recruit Baby Boomer med techs.
The
dumbest recruiting and interviewing mistakes labs often make,
and how to avoid making them yourself.
…and
much more!
HOW
TO ORDER CD: 1.
Online
2. Call toll free: 800-560-6363.
Your web conference registration includes:
A
site license to attend the conference (invite as many people
as you can fit around your speakerphone at no extra charge)
Downloadable PowerPoint presentations from our speakers that
you can distribute to anyone listening at your location.
A
full transcript emailed to you soon after the conference
The
opportunity to connect directly with our speaker during the
audience Q&A session
Distinguished
Faculty:
Leo
Serrano
has more than 40 years of administrative and technical laboratory
experience. He is the director of laboratory services at Avera
McKennan where he helps operate a 510-bed facility with extensive
inpatient facilities and the area’s only pancreas and
bone marrow transplant programs. Previously, he served on
the Governor’s Hospital Advisory Council on Bioterrorism
for the State of Tennessee and was the executive director
of laboratory services for West Tennessee Healthcare. He is
a graduate of Florida International University with degrees
in chemistry and biology and is a Certified Lean/Six Sigma
Black Belt. In addition, Serrano is a member of the Society
of Forensic Toxicologists, Clinical Laboratory Management
Association, American Association for Clinical Chemistry and
the American Society of Microbiology.
Peggy
McKee is the owner of and senior recruiter for PHC
Consulting. She founded the company in 1999. For almost 10
years, she has worked with laboratory and medical supply companies
to attract and hire top talent. McKee has developed teams
for laboratory service companies, clinical diagnostics companies,
niche life science product companies and healthcare/medical
software providers. Her understanding of hiring, sales, and
the medical/laboratory industry has helped her clients maximize
their potential. Prior to PHC Consulting, McKee worked all
over the U.S., holding such titles as regional sales manager,
national accounts manager, regional product manager, systems
specialist and account manager (providing equipment, reagents
and service to the clinical laboratory). McKee has a B.S.
Chemistry and an M.B.A., with a concentration on marketing,
from the University of Oklahoma.
